Serving the People Joins RAT HAT and Woolrich on Headwear
Creative art-based platform Serving the People works in collaboration with both RAT HAT and Woolrich on a limited edition hat collection. The trio join forces with the led of model Alice Sofia Navarain to deliver a slew of colorful crochet hats that have a slightly off-kilter design.
She speaks about the collection of headwear, stating that "it's not a perfect thing [...] it's a confusing happiness, and I think that's why people like it." The hats are made using unused yarn and thread gathered from old sweaters and inspired by her changing of moods. She takes old Woolrich fabrics and weaves them together with neon threads for a bold and very colorful look. It results in seven hats woven from hand.
Image Credit: Serving the People
She speaks about the collection of headwear, stating that "it's not a perfect thing [...] it's a confusing happiness, and I think that's why people like it." The hats are made using unused yarn and thread gathered from old sweaters and inspired by her changing of moods. She takes old Woolrich fabrics and weaves them together with neon threads for a bold and very colorful look. It results in seven hats woven from hand.
Image Credit: Serving the People
Trend Themes
1. Upcycled Fashion - Underserved fashion markets are ripe to be disrupted by the trend of upcycling material and from textile leftovers into trendy garments
2. Artisanal Crochet - Artisanal crochet serves as a promising opportunity for the design industry to leverage this traditional technique into innovative applications and unique products.
3. Sustainable Headwear - The trend towards sustainable fashion provides a disruptive opportunity for headwear companies to appeal to consumers who are looking for environmentally-conscious alternatives in fashion products.
Industry Implications
1. Fashion - The fashion industry can benefit from treating textile waste as a valuable commodity to create high-end sustainable products, such as those made from upcycled materials.
2. Handcrafting - Artisanal and handmade crafts have become more popular and innovative ways to transform traditional techniques into contemporary products that meet modern consumer demands.
3. Sustainability - The sustainability trend can drive disruptive innovation in various industries, such as fashion, by promoting eco-friendly materials and manufacturing processes.
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