Mathias Goossenes and Michael Ejmont star in the "Seriousness" editorial for F****** Young! Online. Th Independent Men faces are captured by photographer Simone Lorusso's lens while posing in a stark studio setting.
The fashionable duo sport oversized knits, baggy vests and athletic-inspired casuals in a photoshoot that is styled by
Carlotta Annunziata.
The stylist dresses Mathias and Michael in effortlessly cool pieces from familiar labels that include ASOS, American Apparel and Topman among others. Grooming for the image series is courtesy of Daniela Gibilras who transforms models with modern coifs that feature shaved sides.
Less is more in F****** Young! Online's "Seriousness" exclusive. The fashion story evokes an air of understated elegance and highlights minimalist menswear looks.
What's Driving This Trend
- Understated Elegance
- Opportunity for companies to create minimalist menswear lines that exude an air of sophistication and simplicity.
- Effortlessly Cool
- Opportunity for brands to design casual yet stylish clothing that conveys a laid-back and fashionable vibe.
- Minimalist Studio Settings
- Opportunity for photographers and set designers to create clean and minimalistic backdrops that enhance the focus on fashion.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of minimalist menswear and create collections that appeal to those who prefer understated elegance.
- Photography
- Photographers can take advantage of the demand for minimalist studio settings by offering their services to fashion editorials and campaigns.
- Grooming
- Grooming professionals can explore modern coifs that feature shaved sides, which complement minimalist menswear and offer a sleek and stylish look.
