I love necklaces, especially ones that have potentially obnoxious characters hanging from them. So the Seppie Necklace is especially rad in my books.
Designed by Digby and Iona, this oxidized sterling silver necklace has an octopus that dangles and climbs between the strands. Not just any octopus, this bad boy had blue diamond eyes and a black diamond spot. So, when are you buying a Seppie necklace?
Implications - Consumers have a strong desire to transcend the quotidian in favor of something unfamiliar. Escapism provides consumers with respite from the tedium of the hyper-rational order of city life. Companies can fuel the imaginations of their consumers by providing opportunities to engage in escapism.
Key Themes Behind This Trend
- Blinged-out Accessories
- Opportunities for jewelry companies to design unique and extravagant accessories with expensive gems and material to provide an escape from the mundane
- Whimsical Designs
- Consumers crave designs featuring unusual characters and elements that transport them from the mundane to the enchanting
- Oxidized Sterling Silver
- Growing interest in oxidized sterling silver jewelry may bring innovative designs for non-traditional and edgy accessories
Where This Applies
- Jewelry
- Jewelry companies can focus on creating unique and extravagant accessories with unusual characters and use oxidized sterling silver instead of traditional metals
- Fashion
- Fashion designers can incorporate whimsical designs into their clothing and accessory collections to cater to consumers' desire for escapism
- Luxury Goods
- Luxury goods companies can cater to consumers seeking unique experiences and provide opportunities for escapism through their products
