I love necklaces, especially ones that have potentially obnoxious characters hanging from them. So the Seppie Necklace is especially rad in my books.
Designed by Digby and Iona, this oxidized sterling silver necklace has an octopus that dangles and climbs between the strands. Not just any octopus, this bad boy had blue diamond eyes and a black diamond spot. So, when are you buying a Seppie necklace?
Implications - Consumers have a strong desire to transcend the quotidian in favor of something unfamiliar. Escapism provides consumers with respite from the tedium of the hyper-rational order of city life. Companies can fuel the imaginations of their consumers by providing opportunities to engage in escapism.