Spotify will make its self-serve ad platform available globally after the platform was initially beta tested. With the new self-serve ad service, companies can upload a script to the platform, after that Spotify will completely produce the ad. Spotify will also fill in voiceovers and background music where needed in order to create a more compelling listening experience. It will also not cost advertisers extra for ad production.
The self-serve ad platform is also equipped with geo-targeting tools, with a total of 180,000 different regions. This means that advertisers on the Spotify platform will have an enhanced ability to market to consumers that are more likely to purchase products.
Overall it is clear that Spotify is prioritizing advertising on its platform, which could have a key role in generating revenue.
Image Credit: Spotify