This ad for the new Nissan â€œSilverâ€ car is so self-loving, it wants you to:
2. Discard magazine.
Wow, now that's what I call attitude, I like that! This ad works well in selling the personality of their â€œsexyâ€ new car.
The ad was created by advertising agency TBWA/Toronto, Canada with creative direction by Joe Amaral and Pete Ross. The great copy was written by Allan Topol.
Implications - Advertisements that account for the particular personalities their patrons typically have continue to do substantially well. This particular ad is an example of the confident, careless attitude Nissan believes its customers have, thereby making its self-loving personification totally suitable. Companies who create bold ads like this will appeal to their dynamic target audiences who appreciate companies that make a statement.