Edgy Autumn Apparel

The Adidas Selena Gomez Collection is Inspired By the City

Adidas NEO has revealed the Autumn/Winter 2014 Selena Gomez collection. The actress and singer is one of the label's global style icons, and used urban-inspired themes in her role as guest designer.

Key elements of the adidas NEO Autumn/Winter 2014 Selena Gomez Collection include material contrasts and layers of detail, which make each individual piece stand out while creating a fashionable overall look.

One of the highlights of the collection is the printed lace piece. This aspect helps keep the apparel distinctly feminine while also giving it an edgy feel through the printing of skull graphics. This piece can be paired up with either the sleeveless denim top or the denim bomber jacket to create a stylishly urban fall look.

Ultimately, the Selena Gomez Collection is all about capturing and displaying urban pride starting in late summer all the way through to winter. The collection is available in stores and online and will also be displayed on the runway in New York City in September.

Urban-inspired Fashion
explores the use of material contrasts and layers of detail to create unique and edgy looks.
Printed Lace
incorporates skull graphics to add an edgy feel to feminine apparel.
Seasonal Collections
offer opportunities to capture and showcase urban pride throughout the year.

Industries Being Reshaped

Fashion Retail
can incorporate urban-inspired fashion trends to attract customers looking for unique and edgy clothing.
Apparel Manufacturing
has the opportunity to experiment with printed lace designs to offer edgy and feminine pieces.
Fashion Events
can feature seasonal collections that enhance urban pride and inspire fashion enthusiasts.
SCORE
2.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 27%
Freshness 8%