Seiko and Evisen work in collaboration on a capsule of watches that are designed with a skate culture theme in mind for the warmer seasons of the year. There is even a watch that is designed with inspiration nodding to tuna sushi.
Starting with the SRPF93 watch, it has an off-white tonal dial to represent the look of a skateboard wheel held together with a calfskin strap around the wrist. This is applied to look like a wood-grained deck and the SRPF94 watch is a black and gold design. It is detailed with Kanji characters and has the Evisen logo on the dial. Finally, the SRPF95 watch is also referenced to as the "Sashimi red" watch with a strap inspired by the texture of rice to round it all out.
Image Credit: Seiko, Evisen
What Makes This Trend Stand Out
- Skate Culture-themed Timepieces
- Collaborations between fashion and subculture can lead to new trends for accessories and clothing.
- Inspired Off-beat Designs
- Incorporating off-beat designs, unfamiliar colorways, and unconventional materials provides an opportunity for differentiation in the market.
- Cultural References in Fashion
- The use of cultural references, both national and subculture, offer an opportunity to tell unique and compelling brand stories.
Sectors Adopting This
- Fashion Accessories
- Fashion accessories brands can break into new markets and communities by exploring collaborations with different sub-cultures like skaters.
- Streetwear
- Streetwear brands can diversify product offerings and collaborate with artists and other subcultures to offer specialty products like themed timepieces.
- Luxury Watches
- Luxury watch brands can pull in unique design elements to reach new clientele and expand the appeal of their core products.
