The Sega No Taiyaki Food Stand is Serving Up Snacks in Tokyo
Justin Lam — April 3, 2018 — Tech
Video game fans will soon be able to visit the Sega no Taiyaki food stand in Tokyo to fulfill all their gaming-based food cravings. The snack stand is owned by legendary Japanese video game company Sega and will be serving up taiyaki made by Kurikoan.
Not to be confused with the similarly sounding takoyaki -- a ball-shaped Japanese snack made of wheat flour -- taiyaki is instead a sweet snack shaped like a fish. The fish-shaped waffle is generally stuffed with a sweet filling of red bean paste, custard, cream or even chocolate. Kurikoan, a Yokohama-based purveyor of the traditional pastry, is one of the largest distributors of taiyaki and currently runs chains of stalls in Yokohama and Tokyo.
The Sega no Taiyaki food stand is currently serving the snack in its traditional fish shape, but Sega has announced that future tie-ins with video game characters and anime will occur.
Not to be confused with the similarly sounding takoyaki -- a ball-shaped Japanese snack made of wheat flour -- taiyaki is instead a sweet snack shaped like a fish. The fish-shaped waffle is generally stuffed with a sweet filling of red bean paste, custard, cream or even chocolate. Kurikoan, a Yokohama-based purveyor of the traditional pastry, is one of the largest distributors of taiyaki and currently runs chains of stalls in Yokohama and Tokyo.
The Sega no Taiyaki food stand is currently serving the snack in its traditional fish shape, but Sega has announced that future tie-ins with video game characters and anime will occur.
Trend Themes
1. Video Game Branding - Bringing video game branding to food stands offers disruptive innovation opportunities for fan engagement and customer loyalty.
2. Experiential Dining - Experiential dining is a key trend in the food industry, with video game-themed food stands offering a unique and immersive experience.
3. Product Tie-ins - Product tie-ins with popular franchises and characters offer innovative marketing opportunities for businesses looking to drive sales and build brand awareness.
Industry Implications
1. Video Game - The video game industry can benefit from tie-ins with the food industry, creating additional revenue streams and building engagement with fans.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of experiential dining by creating unique and immersive food experiences that appeal to a wide range of consumers.
3. Marketing and Advertising - Marketing and advertising agencies can assist in creating innovative tie-ins between different industries, offering new approaches to product promotion and brand building.
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