It is interesting to think of people who essentially lead two lives, which the Secret Life of Swimmers photo series shows so well. By focusing on this one sport and/or hobby, this series hones in on how you may never know every side of a person, but the fact that he or she can share a common interest really goes a long way. In fact, it can even bring people together, putting them all on the same level.
Shot by photographer Judy Starkman for the city of Culver City, the Secret Life of Swimmers photo series was inspired by an incident in a locker room. Starkman saw a high-powered woman transform from a businessperson to athlete in matter of minutes. Intrigued, she decided to find out what other swimmers did for a living.
What Makes This Trend Stand Out
- Dual-persona Lifestyle
- Opportunity for brands to create products or services catering to individuals with multiple facets of their identity.
- Hidden Talents
- Exploring the untapped potential of individuals and encouraging them to showcase their skills in different domains.
- Common Interests Connecting
- Leveraging shared hobbies or sports to foster connections and build communities among people with diverse backgrounds.
Sectors Adopting This
- Photography
- Emerging demand for photographers to capture the diverse aspects of people's lives and personalities.
- Athletic Apparel
- Designing versatile activewear that seamlessly transitions between different environments and lifestyles.
- Community Building
- Providing platforms or events that bring together individuals with varied backgrounds through shared hobbies or interests.
