Photographer Sebastian Mader captures 'Heat Wave,' an editorial that is featured in the latest issue of Allure Magazine. Gracing the publication's July 2016 installment, the image series stars Antonina Petkovic and celebrates bright colors, both when it comes to its clothing picks and its makeup looks. The Serbian model poses in chromatic knits, swimwear and accessories, each showcased in a different hue that is synonymous with summer.
Hair and makeup for this beach fashion story is courtesy of Mari Ohasi who opts for relaxed waves that embrace volume and Kristin Metmoros who experiments with neon-hued eyeshadow looks and vivid lipstick hues.
Fusing glamorous and experimental beauty looks with vibrant summer apparel, this image series by Sebastian Mader is reflective of fashion fans' desire for both style and comfort during summer months.
What Makes This Trend Stand Out
- Bright Summer Fashion
- The 'Heat Wave' editorial in Allure Magazine showcases vibrant clothing picks and makeup looks, reflecting the trend towards bright, colorful summer fashion.
- Chromatic Knits
- The image series highlights the trend of chromatic knits for beach fashion, providing an opportunity for the fashion industry to create innovative and vibrant knitwear designs.
- Neon Beauty Looks
- The editorial features neon-hued eyeshadow looks and vivid lipstick hues, indicating the rising trend in bold and experimental beauty looks, opening doors for disruptive innovation in the beauty industry.
Sectors Adopting This
- Fashion
- The vibrant beach fashion editorial presents an opportunity for the fashion industry to create stylish and comfortable summer apparel that embraces bright colors and reflects consumers' desires.
- Beauty
- The use of neon-hued eyeshadow looks and vivid lipstick hues in the editorial signals a trend towards bold and experimental beauty looks, inspiring the beauty industry to develop innovative and disruptive makeup products.
- Knitwear
- The focus on chromatic knits in the editorial showcases a trend that can be leveraged by the knitwear industry to create vibrant and unique knitwear designs for beach fashion.
