In two days, on June 3, 2010 'lonc Living Products' will be introduced as a new furniture label. At the same time, the Seaser chair by lonc will be introduced. All here in The Hague, from where I blog.
'Chairchez' is how the French pronounce chercher, which means 'to look for.' La Femme means 'The Lady.' If you like the lady, you might like the product.
Apart from the introduction of the Seaser chair by lonc or the label (both interesting of course), I like the clever use of the ancient-style postcards to create a persona of who can identify with the product. You see the ancient Dutch Master analogy, the Barby analogy and the Middle Eastern pipe smoker.
'Chairchez La Femme' is a Clever Postcard Introduction of the Seaser Chair by Lonc
1. Ancient-style Postcards - Opportunity to incorporate vintage-inspired designs and nostalgia in marketing campaigns.
2. Personalized Personas - Potential for creating relatable brand identities based on cultural references and archetypes.
3. Cross-cultural Influences - Chance to explore the fusion of different cultural elements in product design and storytelling.
1. Furniture - Innovative ways to incorporate cultural references in furniture design and marketing.
2. Home Decor - Opportunities to create unique and personalized home decor products inspired by cultural motifs.
3. Fashion - Potential for fashion brands to incorporate cross-cultural influences into their designs and branding.