Blowtorch-Modelled Broilers

The Searzall by Booker and Dax Lab Eliminates Hated 'Torch Taste'

The Searzall by Booker and Dax Lab, a studio based in New York City, is essentially a handheld broiler inspired by the design of a classic blowtorch. The purpose of such an exciting tweak is to get the effects of a blowtorch without that torch aftertaste. It achieves this by forcing the flame through two layers of heat-proof mesh, thus largely reducing the flame to radiant heat.

Although a modern concept, the Searzall by Booker and Dax Lab doesn't look very modern at all. Instead, it has a steampunk appeal that many might be drawn to for sheer love of all things industrial and antiquated. Perfect for the professional and home cook, it "puts the power of a bed of hot coals in the palm of your hand –instantly," the designers state.

Torch-free Cooking
The Searzall by Booker and Dax Lab eliminates the aftertaste produced by blowtorches, allowing for a new category of torch-free cooking.
Handheld Broilers
The hand-held design of the Searzall by Booker and Dax Lab offers consumers a more versatile and user-friendly cooking experience.
Steampunk Kitchenware
The Searzall by Booker and Dax Lab's steampunk design has proven attractive to consumers who value traditional design in their kitchenware.

Where This Applies

Cookware Manufacturing
Manufacturers can explore creating more handheld kitchenware designs, such as the Searzall by Booker and Dax Lab, to improve versatility and ease-of-use for consumers.
Restaurant Equipment Supply
Supply companies can take advantage of torch-free cooking trends by offering more equipment options designed to eliminate traditional torch aftertaste, such as the Searzall by Booker and Dax Lab.
Industrial Design
The popularity of the Searzall by Booker and Dax Lab's steampunk design is proof that industrial design can be a valuable asset to kitchenware, and designers can explore incorporating more steampunk aesthetics into everyday cooking tools.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 4%
Freshness 8%