If the main characters in Harry Potter were to ever get cereal endorsements, no doubt the boxes to those scrumptious and magical creations would resemble these Sean Clark cartoons. Coming in four great varieties which include Harry Potter’s Potter Puffs of Corn, Lord Voldemort’s Horcrux Crunch, Hermione Granger’s Granger Grains and Ron Weasley’s Weasley Wheats, these Hogwarts breakfast foods cleverly reflect the personality of each iconic J.K. Rowling character.
Sean Clark’s patented brand of humor is littered throughout the box designs, though it does raise the question of why the massively popular wizard franchise hasn’t fully branched out into meal-specific food merchandising yet.
Of the four options available, the cereal based on Ron Weasley sounds the most appealing.
What's Driving This Trend
- Character-branded Cereals
- Opportunity for food companies to partner with popular media franchises to create character-branded cereals.
- Humorous Food Packaging
- Opportunity for humorous food packaging design to create brand recognition and engagement.
- Nostalgic Food Marketing
- Opportunity for marketing campaigns to target food products towards millennials who grew up with popular media franchises.
Who This Affects Most
- Food and Beverage
- Opportunity for the food and beverage industry to partner with popular media franchises for character-branded cereal products.
- Packaging Design
- Opportunity for packaging design companies to create humorous and engaging designs for food products.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to develop campaigns targeting nostalgic millennials for food products tied to popular media franchises.
