Hyram Teamed Up with Kinship for a Skincare Set Dubbed 'Sea the Good'
Ellen Smith — December 3, 2020 — Lifestyle
References: lovekinship & hypebae
The YouTuber known as Hyram teamed up with Kinship for a special skincare set dubbed 'Sea The Good.' This unique collabortaion demonstrates the power of influence famous YouTubers have, highlighting the potential for brand endorsements and partnerships that extend past their online communities.
The skincare set is comprised of three items the YouTuber claims are his favorite. They include the Naked Papaya Gentle Enzyme Face Cleanser, Kinship Supermello Hydrating Gel Cream Moisturizer and the Kinship Self Reflect Probiotic Moisturizing Sunscreen Zinc Oxide SPF 32. All products work in tandem to help the user build a comfortable and simple skincare routine. In addition, the kit arrives with a custom S'well water bottle that keeps the skin hydrated.
Image Credit: Kinship
The skincare set is comprised of three items the YouTuber claims are his favorite. They include the Naked Papaya Gentle Enzyme Face Cleanser, Kinship Supermello Hydrating Gel Cream Moisturizer and the Kinship Self Reflect Probiotic Moisturizing Sunscreen Zinc Oxide SPF 32. All products work in tandem to help the user build a comfortable and simple skincare routine. In addition, the kit arrives with a custom S'well water bottle that keeps the skin hydrated.
Image Credit: Kinship
Trend Themes
1. Influencer Collaborations - The collaboration between Hyram and Kinship demonstrates the potential for influencers to partner with brands and create successful product lines.
2. Hydrating Skincare - The inclusion of products like the Kinship Supermello Hydrating Gel Cream Moisturizer emphasizes the trend of consumers seeking out skincare products that provide deep hydration.
3. Sustainable Packaging - The custom S'well water bottle included in the skincare set highlights the growing trend of incorporating sustainable packaging in beauty products, allowing businesses to align with eco-conscious consumers.
Industry Implications
1. Beauty and Skincare - The success of the Hyram x Kinship collaboration showcases the potential for growth and innovation within the beauty and skincare industry through influencer-driven product lines.
2. Influencer Marketing - The partnership between Hyram and Kinship highlights the disruptiveness and potential profitability of influencer marketing, creating opportunities for businesses to harness the power of social media influencers for brand promotion.
3. Sustainable Packaging - The inclusion of a custom S'well water bottle in the skincare set indicates the opportunities for the sustainable packaging industry to collaborate with beauty brands, offering eco-friendly solutions for product packaging.
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