London-based co-ed fashion imprint SCRT was originally founded back in 2010 and it stands for 'Stay Creative.' The spirit of the brand highlights design and craftsmanship since its birth, highlighting ambitious and young artists to work on immersive collections that are influenced by iconic films.
The brand is also known for its simplistic design language, often delivering slouchy silhouettes that are adorned with bold graphics. The latest Essentials collection is full of elevated basics that are ready for day-to-day. This includes gilets and quilted jackets complete with heavyweight denim shirts and clean-cut buttons. Oversized graphic tees are adorned with text that reads "I heart Your Wife" and "I heart Your Dad" to evoke playful energy.
Image Credit: Alex Borison, <a rel='nofollow' href='https://hypebeast.com/uk/2023/4/scrts-essentials-capsule-collection-release-info'>hypebeast</a>, <a rel='nofollow' href='https://scrt.onl/'>scrt.onl</a>
What's Driving This Trend
- Minimalist Fashion
- Opportunity for fashion brands to streamline designs and offer high-quality basics with bold graphics.
- Co-ed Fashion
- Fashion brands can cater to both male and female consumers with gender-neutral designs and diverse sizing options.
- Pop Culture-inspired Collections
- Incorporating iconic films and playful references into fashion designs can attract a wider consumer base.
Who This Affects Most
- Fashion
- Fashion brands can utilize minimalist and co-ed design strategies to appeal to modern, diverse consumers.
- Graphic Design
- Opportunities to collaborate with fashion brands to create bold, playful graphics and designs for their collections.
- Film/media
- Fashion brands can partner with iconic films or television shows to create unique and marketable collections that appeal to pop-culture enthusiasts.
