With young consumers spending extended hours in front of various screens that emit blue light, Screensaver was created to share the benefits of cosmetics infused with blue light-blocking properties.
Screensaver from Innovative Beauty Group’s Brand Incubator is being introduced to the world to address the growing concern of digital screen-induced skin damage, and it will do so by offering beauty staples with a twist. While the Eye-Scaping Eyeshadow Palette is formulated with light-reflecting calcium sodium borosilicate, the Face Filter Setting Spray does the double duty of locking in makeup and acting as a filter for digital devices that emit blue light, such as TVs, smartphones, laptops and tablets.
In the debut collection, there's also a primer, a lip gloss, a highlight powder and blush.
What Makes This Trend Stand Out
- Digital Screen-induced Skin Damage
- Creating cosmetics infused with blue light-blocking properties to address the growing concern of digital screen-induced skin damage.
- Blue Light-blocking Cosmetics
- Developing beauty staples with blue light-blocking properties to protect the skin from the harmful effects of blue light emitted by digital devices.
- Multi-functional Beauty Products
- Introducing beauty products that serve multiple purposes, such as locking in makeup and acting as a filter for blue light emitted by digital devices.
Sectors Adopting This
- Cosmetics
- Creating cosmetics infused with blue light-blocking properties.
- Beauty Technology
- Developing innovative beauty technology to protect the skin from blue light emitted by digital devices.
- Personal Care
- Introducing multi-functional personal care products that protect the skin from digital screen-induced skin damage.
