Sickenly Sweet Installations

Cakeland by Scott Hoven is Fit for Hansel and Gretel's Nemesis

It's as though Scott Hoven has been envisioning the house that Hansel and Gretal stumbled upon in the forest all his life. He has created Cakeland, an interior made entirely out of pastries and other sweets. As sickening as it is sweet, it's hard not to appreciate Scott Hoven's work -- especially on Easter weekend.

Full of dramatic cake decorations that cover everything floor to ceiling, Scott Hoven's installation follows a rather simple process. He shares, "I walk around my house, and see imaginary pieces on my wall, and then pick out the ones that I would most like to actually see hanging on the wall. Then I use every and any type of material to scratch the piece into existence. So much about making a piece of art is creating problems and solving them."

Food Art Installations
Art installations made entirely out of food are becoming increasingly popular.
Whimsical Interior Design
Designers are creating whimsical and highly imaginative interiors that appeal to people's sense of wonder.
Edible Architecture
An emerging trend of using food as a building material is gaining traction in art and design spaces.

Where This Applies

Art and Design
Creative professionals can push boundaries by using unconventional materials to create captivating installations.
Food and Hospitality
Restaurants and hotels can differentiate themselves by incorporating playful and immersive design elements into their spaces.
Event Planning
Event planners can create memorable experiences by utilizing food art installations to surprise and delight their clients.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 59%
Freshness 8%