If you've been wanting to sleep in giant pink foam grass, then your dreams are about to come true. Power-Napping is bring us sleeping grass, which basically offers, "a landscape that can be freely shaped to fulfill the relaxation needs of any individual. It is more than a fixed construction for a single user. Instead it offers different areas to suit the user's individuality."
Implications - Consumers often seek out novel products because it validates them as individuals. They want to feel that what they're experiencing is something exclusive and unique. As such, corporations that are able to satiate this consumer want with products or services will see steady financial success, even if companies are doing it through gimmicky wares.
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Footwear Customization Campaigns
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