This zero-saturation editorial produced by the brilliant Sheltens & Abbenes highlights the simplistic beauty in black and white. This photographer and visual artist duo have been working together on various projects for the past three decades. Their particular specialties lie in the meticulous arrangement of objects that have a distinct flat or two-dimensional quality.
The set of photos feature various all-white outfits behind a pitch black backdrop. And because of the dark background and monochromatic clothing, the eye tends to focus more on the shapes created and the textures use in the photography. The overall effect allows the viewer to see the photographs as one whole image rather than separate pieces of clothing. Sheltens & Abbenes believe that, above all, they photograph objects to get clean geometric lines.
What's Driving This Trend
- Zero-saturation Editorial
- There is an opportunity for fashion brands to produce editorials with no color saturation, emphasizing the beauty in black and white.
- Meticulous Object Arrangement
- Brands in various industries can explore the meticulous arrangement of objects to create visually striking and unique content.
- Monochromatic Fashion
- Fashion brands can experiment with monochromatic clothing and dark backgrounds to create visually impactful campaigns.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from this editorial to create monochromatic collections and campaigns.
- Photography
- Photographers can explore the use of meticulous object arrangements and zero-saturation techniques to create visually stunning images.
- Visual Arts
- Artists in the visual arts industry can experiment with monochromatic compositions and object arrangements to create unique and captivating works.
