Nike SB launches a new iteration of the SB Blazer Mid PRM sneaker model in a lilac colorway palette this season. The soft tones are made with a blend of materials and applied in a patchwork construction across the upper. Notably, the sneaker breaks up the Swoosh emblem by the lateral side of the shoe for a disjointed look.
The medial side also features a Swoosh motif in a suede to leather look. The lilac hue can be seen all throughout the silhouette that boasts a slightly dyed look by the upper and the midsole base. It is then rounded out by a rubber outsole foundation for traction, with the laces and tongue in the same tonal look.
Image Credit: Nike
What's Driving This Trend
- Patchwork Sneakers
- The trend towards patchwork designs on sneakers presents an opportunity for brands to offer unique and customizable products to consumers.
- Soft Tones Colorway
- Using soft color palettes like lilac and pastels on sneakers presents an opportunity for brands to appeal to a wider range of consumers outside the traditional sneaker market.
- Disjointed Aesthetic
- Breaking up traditional sneaker designs, such as the Swoosh on the Blazer Mid PRM, presents an opportunity for brands to create unique and memorable products that stand out in a crowded market.
Who This Affects Most
- Footwear
- The footwear industry can leverage patchwork designs and soft color palettes to create unique and customizable products that appeal to a wide range of consumers.
- Fashion
- The trend towards soft color palettes and unique design elements presents an opportunity for fashion brands to incorporate sneakers into their product offerings and expand their market.
- Sportswear
- For sportswear brands, implementing unique design elements like the disjointed aesthetic of the Blazer Mid PRM presents an opportunity to appeal to fashion-conscious consumers looking for a functional and stylish option for their athletic needs.
