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The Paper Gangsta Series by Sazeli Jalal is Bold

 - Jul 12, 2011
References: sazelijalal &
If you've seen bold beauties draped in construction paper couture strutting down the sidewalks recently, fashion photographer Sazeli Jalal may have something to do with it.

Sazeli Jalal is no stranger to outlandish styles; the Singapore native has worked in the fields of photography, art and architecture. He originally trained as an interior designer and obtained a passion for unique pieces. This series of snapshots entitled Paper Gangsta gives viewers a glimpse into Jalal's imagination. The models are draped in dramatic origami frocks and hats in front of colorful monochrome backgrounds.

This series by Sazeli Jalal is very reminiscent of pop icons such as Lady Gaga who sport similar styles. This talented artist is breaking ground with his "pulp-able" portraits.

Implications - Society has become so overly saturated with advertisements that consumers have become desensitized to their messages. They now only notice ads which are unique for their surreal and atypical images, as they are memorable. Companies can incorporate images which possess these qualities into their marketing campaigns to intrigue potential customers with their brand.