Stenciled White Trenches

Actor Gaspard Ulliel for 'Say it in French' in T Style Magazine

French actor Gaspard Ulliel's editorial 'Say It In French' in T Style, New York Times' fashion magazine, makes ample use of the actor's charisma. He also looks a little like an undercover pirate. It's as if stylist Bruce Pask decided to whole-heartedly embrace the greasy European look by slicking back Ulliel's almost shoulder-length hair and leaving many a collared shirt generously unbuttoned.

'Say It In French' in T Style was photographed by Paolo Roversi for the Spring 2010 issue. It highlights a relaxed way of dressing that still includes plenty of blazers and trench coats.

Relaxed Dressing
There is an opportunity for brands to create clothing lines that offer a relaxed and comfortable style, incorporating blazers and trench coats.
Greasy European Look
There is potential for beauty brands to create products that cater to the trend of slicked-back hair and a greasy European aesthetic.
Ample Use of Charisma
There is potential for brands to explore marketing strategies that highlight the personality and charisma of individuals to create engaging content.

Who This Affects Most

Fashion
The fashion industry can take advantage of the relaxed dressing trend and create collections that offer a blend of comfort and style.
Beauty
The beauty industry can tap into the greasy European look trend by developing hair products specifically designed for slicked-back hairstyles.
Marketing
The marketing industry can explore new strategies that focus on highlighting the charisma of individuals, creating compelling and relatable content.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 27%
Freshness 8%