The Saveus On Haitus campaign is rich and exotic. This is only natural since it was inspired by the Moroccan lifestyle. Shot for the brand's spring and summer 2012/13 collection, the ad campaign is full of bright colors, lush decor and darkened spaces. At once mysterious and inviting, the images will inspire women to embrace their luxurious languid sides while they still can.
Captured by photographer Shxpir Huang, the Saveus On Haitus campaign was art directed by Jarred Baker, who also designed the set. With creative direction and styling by Karima Hazim, who was assisted by Annabelle van Amerongen, the models are made to appear like Moroccan royalty as they lounge on patterned pillows with man slaves scattered around them. The looks were completed by hairstylist Krystal Lee and makeup artist Jessica Chapman.
What's Driving This Trend
- Moroccan-inspired Fashion
- Opportunity for fashion brands to incorporate Moroccan-inspired aesthetics into their collections, creating a rich and exotic appeal.
- Bright Colors and Lush Decor
- Potential for interior design and home decor industries to utilize bright colors and lush decor inspired by Moroccan style, offering consumers a luxurious and inviting ambiance.
- Luxurious Languid Lifestyle
- Opportunity for luxury brands to promote a luxurious and languid lifestyle, inviting consumers to embrace relaxation and indulgence in their products and experiences.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from the Moroccan lifestyle to create rich and exotic collections.
- Interior Design
- Interior design and home decor industries can incorporate Moroccan-inspired bright colors and lush decor to create luxurious and inviting spaces for consumers.
- Luxury
- Luxury brands can leverage the concept of luxurious languid lifestyle inspired by Moroccan royalty, enticing consumers to indulge in their high-end products and experiences.
