Saturdays NYC and SSENSE Highlight Contrasting Colors for FW18
References: ssense & highsnobiety
Saturdays NYC and SSENSE work in collaboration on a limited edition collection -- the apparel selection centers around basic silhouettes with muted stylings. The capsule features tees, shorts, sweatpants, sweaters, a duffle bag, and a backpack. All of the pieces boast reconstructed design elements with the printed ink accents, contrasting colors, wrinkled fabric, and exposed stitching.
The apparel options are offered in the tonal options of either black with red stitching or blue with white stitching. The bags are constructed from canvas materials and finished with spray paint to evoke the sense that it is unfinished. Notably, each piece is individually unique due to the construction process, with every item featuring a different fluctuation of tones.
The apparel options are offered in the tonal options of either black with red stitching or blue with white stitching. The bags are constructed from canvas materials and finished with spray paint to evoke the sense that it is unfinished. Notably, each piece is individually unique due to the construction process, with every item featuring a different fluctuation of tones.
Trend Themes
1. Diy-inspired Clothing - Opportunity for clothing companies to incorporate reconstructed design elements and individual uniqueness to emulate DIY fashion.
2. Contrasting Colors - Opportunity for fashion brands to incorporate contrasting colors to give a unique look to their collection.
3. Muted Styling - Opportunity for fashion brands to embrace basic silhouettes with muted stylings to create a casual and understated look.
Industry Implications
1. Fashion - Fashion companies can utilize DIY-inspired clothing and contrasting colors to differentiate their collections and appeal to younger customers.
2. Retail - Retailers can use muted styling in their clothing displays to cultivate a casual and relatable aesthetic for younger demographics.
3. Accessories - Accessory companies can incorporate unfinished looks using spray paint and canvas materials to create a unique collection of bags and accessories.
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