Saturdays NYC has released a new lookbook featuring its Summer 2015 offerings. Comprised of menswear staples such as short-sleeve shirts and crewneck sweaters, the Summer 2015 collection makes use of spartan color ways, eye-catching patterns and tonal tie-dye looks that pay homage to the label's surfing roots.
The Summer 2015 collection and accompanying lookbook are not all the brand has to celebrate -- it recently opened a new flagship store in Osaka, Japan. Most of the space is dedicated to the New York surf brand's apparel and merchandise, but there is room for a coffee counter in the two-storey loft.
Those who find themselves far from Japan can head over to the Saturdays NYC webstore to shop the brand's latest collection.
Key Themes Behind This Trend
- Surf-inspired Menswear
- Brands can tap into the surfing subculture by designing menswear staples that pay homage to the sport's roots, while incorporating eye-catching patterns and colors.
- Tonal Tie-dye
- Designers can experiment with tonal tie-dye as a way to create unique and visually appealing patterns on menswear staples.
- Online Retail
- Fashion brands can capitalize on the growth of e-commerce by creating and promoting online retail channels that make shopping more accessible to customers worldwide.
Where This Applies
- Fashion
- There is an opportunity for fashion brands to create menswear collections that incorporate elements of surfing culture, such as tonal tie-dye and spartan color ways.
- Retail
- Retailers can take advantage of the popularity of surf-inspired menswear by creating store displays and marketing campaigns that showcase the products in a visually appealing way.
- Coffee
- Surf apparel stores can attract more customers and create a more immersive shopping experience by adding a coffee counter or café to their physical locations.
