WNBA athlete Satou Sabally gets her own colorway palette that details the Air Jordan 37 sneaker model for the season. The sneakers are designed with striking details throughout the entire silhouette as it takes on design inspiration from the looks of graffiti.
The playful designs can be seen decorating the collars, the mismatching lining, and the mudguards. Some of the athlete's emblems can be seen across the sneaker as well, including the dollar signs. The side panels are made from a synthetic material in a muted teal color and it sits on top of neon green and black speckled midsole foundation. The lower heel sections are also designed in a contrasting hue with the bold orange detail.
Image Credit: Nike
Key Themes Behind This Trend
- Graffiti-inspired Sneaker Design
- There is an opportunity for brands to explore more unconventional and playful sneaker designs that draw inspiration from street art and graffiti.
- Athlete Collaborations with Sneaker Brands
- Collaborating with popular athletes to design unique colorways for existing sneaker models can generate buzz and interest among fans.
- Mismatched Detailing in Sneaker Design
- Incorporating mismatched details in sneaker designs can create a stand-out look that attracts consumers who want to express their individuality through fashion.
Where This Applies
- Sports Apparel and Footwear
- Brands can create exclusive colorways and designs that cater to popular athletes' personal style and audience appeal.
- Streetwear and Fashion
- The popularity of graffiti and street art in fashion can inspire more unconventional and daring designs, particularly in footwear.
- Art and Design
- Sneaker designs inspired by street art and graffiti can bridge the gap between art and commercial design, creating new opportunities for collaboration and creative expression.
