If you're the type of business man or woman that loves to look super suave for the office, then the Sarar Fall/Winter 2010-11 collection is perfect for you. This ad campaign highlights the essence of cool and chic, while staying nonchalant and understated.
Shot by photographer Koray Birand and styled by Hafize Celikturk, the Sarar Fall/Winter 2010-11 collection features models Masha Novoselova and Lars Burmeister. The collection includes tailored suits, jackets, trench coats and handbags. Be sure to check out the gallery for more shots from the campaign.
Why This Trend Is Growing
- Tailored Business Attire
- Disruptive innovation opportunity: Develop technology that creates customizable and sustainable tailored business attire.
- Nonchalant and Chic Fashion
- Disruptive innovation opportunity: Create a clothing line that merges professional and casual styles for a versatile and effortless look.
- Photography Styling
- Disruptive innovation opportunity: Utilize AI and machine learning to enhance and automate the process of fashion photography and styling.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Integrate virtual reality and augmented reality to create immersive online shopping experiences for fashion retail.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop eco-friendly materials and production processes for the fashion industry to reduce its environmental impact.
- Photography Services
- Disruptive innovation opportunity: Offer AI-powered photography services that automate the editing and retouching process, increasing efficiency and reducing costs.
