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Shoreside Coif-Creating Appliances

The Sarah Potempa 'Beachwaver' Lets You in on this Hair Craze

— May 3, 2012 — Fashion
A-List Celebrity hairstylist Sarah Potempa has created a new piece of hair technology to create red carpet-ready, beachy waves, aptly called the 'Beachwaver.' As a stylist for the Olsen twins, Maya Rudolph and Christina Hendricks, Potempa's signature hair styling has sparked a demand for quick, easy and fun beachy locks.

The 'Beachwaver' features automatic rotation, left/right options and digital temperature control to create the perfect beachy 'do. In the instruction video, Sarah shows how to simply wrap your hair around the barrel to ensure loose curls perfect for the summer season. This look is in extremely high demand right now, so ladies, I suggest hopping on it as soon as possible.
Trend Themes
1. Beachy Hair Styling - Opportunity to create new hair styling tools and techniques to achieve the beachy look for trend-conscious consumers.
2. Automated Hair Styling - Opportunity to create more automated hair styling tools with digital controls for quicker, more efficient hair styling at home or in salons.
3. Celebrity-inspired Hair Trends - Opportunity to create new hair products and services inspired by celebrity stylists and their signature looks for mainstream consumers.
Industry Implications
1. Beauty Industry - The beauty industry has the opportunity to develop innovative hair styling products that address the current demand for beachy hair and automated hair styling tools.
2. Technology Industry - The technology industry can create new digital hair styling tools that offer unique features such as automatic rotation and digital temperature control, leading to more efficient hair styling processes.
3. Fashion Industry - The fashion industry can leverage the current popularity of beachy hair trends to create new hair accessories and products that complement this laid-back style for trend-conscious consumers.
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