London-based sneaker brand notwoways introduces a new tonal palette across the OG sneaker model designed for the Fall/Winter 2021 season with the brand new saphfire palette. The shoe made its original debut back in August earlier this year, and the latest palette grabs attention with the vibrant hues.
It kicks off with a bright Coastal Blue, followed by a lighter Ice, Sapphire, and notwoways Orange. The construction is highlighted by different textures, made possible with the application of soft suede and nubuck paired alongside materials such as nylon, mesh, and webbing materials. There are then hidden patterns that can be seen under the tongue, showcasing paisley details to add a sense of elevation to the silhouette.
Image Credit: notwoways
Key Themes Behind This Trend
- Bright Tonal Palette Sneakers
- There's an opportunity to create more eye-catching and colorful footwear for customers who want unique sneaker designs.
- Multi-textured Sneakers
- Matching different material textures like suede, nubuck, nylon, and mesh presents an endless opportunity for innovative design of sneakers.
- Hidden Pattern Details
- Introducing hidden patterns in unexpected places, such as under the tongue like the paisley details in the OG sneaker, can add depth and personality to any product design.
Where This Applies
- Footwear Industry
- Footwear companies have the opportunity to incorporate vibrant colors and unique material textures through increased experimentation in their production processes.
- Fashion Industry
- Leveraging bright colors and multi-textured fabrics are disruptive ways to stand out in the ever-evolving fashion industry.
- Retail Industry
- Retailers can increase their customer base by offering unique and memorable products with hidden details and eye-catching designs, like the notwoways OG sneaker with its paisley detailing and bright saphfire colorway.
