San Francisco-based retail store Betabrand has been preparing for Christmas with a hugely obese Santa Claus sculpture gracing its window display called 'Santa the Hutt.' The ginormous figure of Santa Claus was made to juxtapose Jabba the Hutt from the movie franchise Star Wars. This massive sculpture was designed by California-based Cianna Valley. The huge Santa was made to pose with passerby's and customers alike who want to have their photo taken with possibly the biggest and fattest Santa Claus in the history of Santa Clauses.
"In the end, not even Santa Claus could resist the orgy of holiday excess! For centuries the paragon of virtue, Kris Kringle has now transmogrified into a vile Yuletide leviathan known as Santa The Hutt.
"After gorging himself on fruitcake and fortified wine, this slovenly mass of groaning, velvet-ensconced blubber has relocated to the floor of the Betabrand company store in San Francisco," says the store.
Why This Trend Is Growing
- Viral Holiday Displays
- Retailers are creating attention-grabbing holiday displays featuring unusual and unexpected characters to entice foot traffic and social media attention.
- Body Positivity Marketing
- Retailers are promoting body positivity through creative and alternative imagery in their advertising campaigns.
- Pop Culture Mash-ups
- The merging of pop culture references is being used to create engaging and memorable marketing campaigns for both traditional and digital initiatives.
Industries Being Reshaped
- Retail
- Creating unique and unconventional holiday displays may increase foot traffic and sales in physical retail stores.
- Advertising
- Using provocative and surprising imagery in advertising campaigns may capture attention and promote social media sharing.
- Art and Sculpture
- Opportunities exist for artists and sculptors to create attention-grabbing installations and sculptures for retail stores and public events.
