The Sanctuary app by digital media company Sanctuary Ventures Inc delivers mystical astrology readings on-demand targeted towards a millennial audience. The new platform provides free daily horoscopes and on-demand readings with professionals, breaching the market place to an online medium. Traditionally, tarot card, crystal, sage, and incense are practiced in person, but Sanctuary aims to push that market further.
The app builds on top of the existing astrology Facebook messenger bot, offering monthly or yearly subscription services. The services include live readings and access to chat with professional astrologers. Sanctuary recognizes the prominent shift of online services and decided that there was a gap in the market for areas of astrology, self-care, and meditation. This step to the digital platform explores a language that the younger target audience is most familiar with.