Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Samuji FW13 Lookbook Stars Moody Model Kirsi Pyrhonen

 - Feb 15, 2013
References: samuji & fashiongonerogue
The Samuji FW13 lookbook moves between typical candid portraits and more stylistic closeup shots, all of which are steeped in a dark and intimate mood that makes the viewer feel slightly voyeuristic. Nevertheless, it is the perfect way to create an emotional connection while also showcasing wonderful details from the Finnish label's latest line.

Shot by photographer Johnny Kangasniemi, the Samuji FW13 lookbook stars model Kirsi Pyrhonen. The brunette beauty was styled by Minttu Vesala. She is clad in a wardrobe filled with rich textures and dark shades, which is accentuated by her shadowed surroundings. According to head designer Samu-Jussi Kosk, "The fall collection is easy and fun to work with. Maybe it has to do with the Northern weather. It is like the clothes have a bigger purpose since they are needed to keep you warm."