Modular Connectable TV Units

The Samsung 'The Wall' TV Can Become Any Size Required

The Samsung 'The Wall' has been unveiled by the brand at its First Look CES event as the world's first modular TV that will provide users with the ability to connect multiple units together as required. Featuring a 146 inch size and MicroLED design, the TV can be connected with one or more units to create a viewing experience that is any size desired or required for a perfectly personalized product.

Demand for modular aesthetics and personalization in technology is increasing amongst many consumers, which is seeing brands respond with products like the Samsung 'The Wall' TV. Speaking on the new TV unit, Jonghee Han, President of Visual Display Business at Samsung Electronics, said, "As the world’s first consumer modular MicroLED television, ‘The Wall’ represents another breakthrough. It can transform into any size, and delivers incredible brightness, color gamut, color volume and black levels. We’re excited about this next step along our roadmap to the future of screen technology, and the remarkable viewing experience it offers to consumers."

Modular TV
The trend for modular TV units will continue to increase as consumers seek for personalized viewing experiences.
Microled Displays
The MicroLED display trend will pave the way for brighter, color-accurate, and longer-lasting displays in the future.
Connectable Tech
Connectable technology that lets users customize their devices according to their needs will gain more popularity as consumers demand more control over their products.

Who This Affects Most

Consumer Electronics
The consumer electronics industry can leverage modular TV technology for creating customizable, future-proof devices that cater to individual consumer needs.
Home Entertainment
Modular TV units can disrupt the home entertainment industry by providing consumers with an immersive viewing experience that can be easily tailored to their unique needs.
Digital Signage
Digital signage companies can benefit from modular technology by offering scalable, customizable displays for various commercial and public settings.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 20%
Freshness 8%