Kellogg's is kicking breakfast up a notch with the debut of the new Eggo Salted Caramel Belgian-Style Waffles.
Eggo's Belgian-Style Waffles lineup offers a thicker and fluffier take on the classic frozen waffle. Now the Belgian-Style Waffles come in a mouth-watering Salted Caramel variety that is sure to be an instant hit. The new variety combines the taste of rich caramel sauce with a touch of sea salt for a sweet and salty flavor combination. As the brand puts it, "they're the perfect toast and go breakfast, or fill the deep crispy pockets with your favorite morning toppings like butter and syrup, jellies and preserves, peanut butter, and whipped cream."
The new Eggo Salted Caramel Belgian-Style Waffles can be found at retailers such as Giant, Cub, Shop 'n Save, and more.
Image Credit: <i> Instacart.</i>
What Makes This Trend Stand Out
- Thicker Frozen Waffles
- Opportunity to develop thicker and fluffier frozen waffle options that provide a more indulgent breakfast experience.
- Flavor Combinations
- Exploration of unique flavor combinations like salted caramel to offer consumers new taste sensations in breakfast products.
- Convenience Breakfasts
- Innovation in portable, easy-to-prepare breakfast options that can be enjoyed on the go or with minimal effort.
Sectors Adopting This
- Frozen Breakfast Foods
- Disruptive innovation opportunities in developing new frozen breakfast products that cater to consumers' desire for convenience and unique flavors.
- Bakery
- Opportunity to create new bakery items with indulgent flavor profiles, such as salted caramel, to attract consumers looking for sweet treats.
- Snack Food
- Exploration of crossover opportunities between breakfast and snack foods, creating products that can be enjoyed as both a breakfast and a snack throughout the day.
