Supermodel Anja Rubik offers fresh-faced glamor in the Saks Fifth Avenue 2010 campaign, which features ads photographed by famed fashion photographer Patrick Demarchelier.
With designs from Roberto Cavalli, Vera Wang, Oscar de la Renta and more, the Saks Fifth Avenue 2010 campaign showcases a bevy of hot spring and summer fashions ranging from a vibrantly printed micromini dress to a victorian-esque, floor-sweeping gown (a la Marc Jacobs). My favorite of the bunch: the bias-cut, blush-toned ruffled minidress by Valentino.
What's Driving This Trend
- Ruffled Microminis
- Opportunity for fashion designers to create innovative designs using ruffled microminis.
- Fresh-faced Glamor
- Potential for beauty brands to develop products and campaigns that promote fresh-faced glamor.
- Vibrantly Printed Fashion
- Space for textile manufacturers to create vibrant printed fabrics for spring and summer fashion.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunities for fashion designers to create asymmetric ruffled microminis.
- Beauty
- Potential for beauty brands to capitalize on fresh-faced glamor in their product offerings and marketing campaigns.
- Textile Manufacturing
- Opportunity for textile manufacturers to produce vibrant printed fabrics for the fashion industry.
