In an effort to bring consumers more selection in the highly sought-after Saint Laurent sneakers, the lavish French brand created the 'Court Classic' in a number of appealing colorways.
Each is marked by an elegant smooth finish, which further helps to complement the simplistic understated structure. In order to enhance this look, the Saint Laurent sneakers are only available in one-toned colorways -- with only the brand's gold logo diverging from this.
Shown on the tongue of the shoes, the visibility of the Saint Laurent name increases the value for many consumers who are loyal to the brand -- making them more likely to purchase the sneakers so that they can add a touch of refined luxury to their looks. In order to add a bit more variance to the uppers, the brand includes some careful stitching on the sides, making the quality make especially clear.
What Makes This Trend Stand Out
- Understated Sneakers
- Opportunity for luxury brands to create simplistic and elegant sneaker designs that appeal to consumers seeking a more refined and minimalistic look.
- One-toned Colorways
- Opportunity for brands to offer sneakers in single colorways, with limited branding, to cater to consumers seeking a more timeless and versatile style.
- Smooth Finish
- Opportunity for brands to use smooth finishes on sneakers to create a sleek and high-end look that sets them apart from other casual footwear options.
Sectors Adopting This
- Luxury Fashion
- The luxury fashion industry can capitalize on the trend by releasing a range of upscale, minimalist sneakers that can complement casual and formal wear.
- Footwear
- Footwear manufacturers can explore the trend by developing minimalist, one-toned sneakers in premium materials with subtle branding to differentiate themselves in the market.
- Athletic Apparel
- Athletic apparel companies can take inspiration from the trend and offer sneakers that can be used for both rigorous activities and everyday wear, with designs that appeal to consumers' preference for understated styles.
