In an effort to prevent pedestrian deaths in South Africa, this alcohol distributor created drink coasters that act as safety reflector devices. Invented by Edward Snell, the Reflector Protectors are a drink coaster bars can use, but when flipped over become a protective sticker. This dramatically increases the visibility of people walking home from the bar, who are more likely to get hit by cars due to darker driving conditions.
The life-saving beverage coasters have a call to action with directives on one wide, while the other side can be peeled off and stuck to clothing when it's time to leave. Many have already been distributed to many establishments in Johannesburg and Cape Town, with more locations planned in the future.
What's Driving This Trend
- Pedestrian Safety Reflectors
- Innovative coasters that double as safety reflectors are a disruptive opportunity in the pedestrian safety industry.
- Dual-purpose Products
- Creating products that serve multiple purposes, such as drink coasters that also provide safety reflectors, is a trend that is disrupting the product design industry.
- Proactive Safety Measures
- Taking proactive safety measures, like providing drink coasters that double as safety reflectors, is a trend that can be applied to various industries beyond just alcohol distribution.
Who This Affects Most
- Alcohol Distribution
- The alcohol distribution industry can innovate and disrupt the market by creating dual-purpose products that prioritize customer safety.
- Pedestrian Safety
- The pedestrian safety industry can create new products and services that incorporate safety reflectors, like the drink coasters, to improve safety for pedestrians.
- Product Design
- The product design industry can incorporate dual-purpose features like safety reflectors into everyday products to increase functionality and safety.
