The Moncler Gamme Rouge Spring 2014 collection shows influences of safari-inspired fashion and in the words of Giambattista Valli, shows off Africa as having some of "The coolest, most eccentric people in the world." This African influence can be attributed to Valli attending the International Herald Tribune months before designing this collection and taking notes on the importance of the future of Africa.
The runway show was set up to look like a jungle itself, although it was more urban than a literal jungle, despite the vines. Garments featured prints and textures inspired by giraffes, snakes, birds, leopards and khakis, which were given treatment that looked far more upscale than what you'd normally wear on a jungle trek.
Why This Trend Is Growing
- Safari-inspired Fashion
- Opportunity for fashion brands to incorporate wildlife prints and textures into upscale collections, capturing the exotic and adventurous essence of safari.
- African Influence
- Potential for designers to draw inspiration from Africa's diverse cultures and vibrant fashion scene, infusing traditional elements into modern collections.
- Urban Jungle
- Innovation opportunities to create runway shows and fashion displays that combine urban aesthetics with natural elements, creating an immersive and unique experience for viewers.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the demand for safari-inspired clothing, offering high-end, stylish options for consumers who want to embrace adventurous and exotic fashion trends.
- Design
- Opportunity for designers to collaborate with African artisans and incorporate traditional techniques and materials into their creations, promoting cultural exchange and sustainable practices.
- Event Planning
- Event planners can create immersive fashion shows and experiences that combine urban and natural elements, providing a fresh and captivating way to showcase collections and engage audiences.
