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S[ae]ve Supports and Nourishes the Skin with Birch Sap and Fungus

 - Aug 2, 2018
References: cosmeticsbusiness
S[ae]ve is the name of a new venture from a former L'Oréal and Caudalie executive, which is set to introduce consumers to skincare solutions powered by birch sap and fungus.

One of the key ingredients in the new skincare products is the chaga fungus, which is sometimes referred to as the "mushroom of immortality." As such, the skincare solutions from the brand that will be launching in the fall will stand out to consumers for their reparative and nourishing properties.

Within the world of skincare, products powered by medicinal, adaptogenic mushrooms have taken off with consumers, particularly because fungi contains high concentrations of antioxidants, which plays a vital part in fighting free radical damage and improving the skin's elasticity.