Collaborative Military-Inspired Bags

sacai and Porter Joined to Design a Series of Carriers

For Fall/Winter 2018, sacai and Porter joined together to come up with a series of bag designs, which feature modernized military-inspired aesthetics that add a utilitarian touch to casual ensembles.

Included in the collection are a number of small backpacks and waist bags that come in a variety of color combinations, including bright orange and royal blue, military green and royal blue, pure black, as well as navy and turquoise. All of the bags have a slightly shiny finish to them, drawing more attention to the unique designs. To provide more storage space, the bags feature a number of pockets that can be easily accessed from the outside, with heavy duty hardware keeping the contents placed inside safe.

Military-inspired Bags
Opportunity for disruptive innovation in the fashion industry by combining military aesthetics with modern design and functionality.
Collaborative Design
Opportunity for disruptive innovation in the fashion industry by partnering with different brands to create unique and exciting products.
Utilitarian Fashion
Opportunity for disruptive innovation in the fashion industry by incorporating utilitarian elements into casual ensembles.

Industries Being Reshaped

Fashion
Opportunity for disruptive innovation in the fashion industry through the development of new bag designs and collaborations.
Military Accessories
Opportunity for disruptive innovation in the accessories industry by creating military-inspired bags with modern features and materials.
Outdoor and Adventure Gear
Opportunity for disruptive innovation in the outdoor and adventure gear industry by incorporating military aesthetics into functional and stylish bags.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 31%
Freshness 8%

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