sacai, an unconventional Japanese menswear label, recently released its Spring/Summer 2017 collection, along with a lookbook that promotes some of its most unique inclusions.
The resulting images instantly take their viewers back to the 1970s, where punk music and the bold looks associated with it reigned supreme in many major cities across the United States and the UK. While sacai honors the punk looks that were popularized decades ago, it aims to simultaneously supply them with its own contemporary twist.
Due to this, the Japanese label's collection features a mixture of oversized retro cuts with bold patterns and color palettes, which are guaranteed to garner its wearer the attention of passersby. In the lookbook, these various different styles are layered with one another.
Why This Trend Is Growing
- Contemporary Punk Fashion
- sacai's blend of vintage and modern styles in its Spring/Summer collection offers an opportunity for incorporating punk-inspired looks in contemporary fashion.
- Bold Retro Patterns
- sacai's oversized retro cuts with bold patterns and color palettes could lead to renewed interest in vintage-inspired fashion trends.
- Layered Styles
- sacai's use of layered styles in its lookbook presents an opportunity for incorporating multiple fashion trends into a unique and personal style.
Industries Being Reshaped
- Fashion
- The fashion industry can take inspiration from sacai's blend of vintage and modern styles to create new designs and revitalize trends.
- Retail
- Retailers could incorporate bold retro patterns from sacai's collection to attract customers and offer unique products.
- Marketing
- Marketers could utilize layered styles from sacai's lookbook to develop new and creative advertising campaigns.
