This transparent gem-shaped eyewear case by SabotagePKG for PRISM is a perfect example of when packaging embodies both the product and its company.
After all, what better way to safeguard your precious pair of glasses than in its own glass coffin, a la “Sleeping Beauty� And the ideal packaging for products released by a company named PRISM is undoubtedly that which can actually produce a prism.
Implications - Consumers are often attracted to products that embody an entire concept or idea. They are more likely to invest their time and money in something that provides them with a particular experience or feeling, and the stronger those feelings are, the better. Companies and businesses will benefit by factoring in the emotions they want their products to generate for their clients for all aspects, from packaging to branding.
What Makes This Trend Stand Out
- Emotive Packaging
- Packaging that creates an emotional connection with products is becoming a trend
- Novel Product Packaging
- Innovative and unique product packaging is gaining popularity among consumers
- Branded Packaging
- Branding through packaging design is becoming a key trend for companies
Sectors Adopting This
- Eyewear Industry
- The eyewear industry is poised to benefit from novel and branded packaging design
- Luxury Goods Industry
- The luxury goods industry can take advantage of emotive packaging to attract customers
- Gift and Souvenir Industry
- The gift and souvenir industry can leverage innovative packaging designs to create memorable products
