The beautiful Saab 9x Air concept was shown for the first time at a press briefing, ahead of the debut at the Paris Motor Show.
The Saab 9x Air is based on the BioHybrid from Geneva and can be converted to lose its hard top through its convertible roof.
The Saab 9x is powered by a turbo 1.4 liter flex fuel engine and an electric motor. The car should produce about 40 mpg.
Implications - Products that are designed to complement various sets of preferences at different times will likely generate large profits in society today. Consumers will likely invest in those products that can quickly adapt to meet a particular set of desires. Businesses that employ this strategy in the design of their products will likely fare well.