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Ryan McGinley's Models Take it All Off for 'Moonmilk'

 - Aug 2, 2009   Updated: Aug 4 2011
References: ryanmcginley & arrestedmotion
Ryan McGinley's 'Moonmilk' exhibition is the result of a fantastic combination of nude models and caves. The spelunking photo shoot will be exhibited at London's Alison Jacques Gallery in London this September.

You can see a handful of images from Ryan McGinley's 'Moonmilk' exhibition in the gallery above. Although the models are all nude, the shoot as a whole is very tastefully done. The first five images are my favorites from the bunch.

Implications - This controversial pattern is part of a movement that adds an element of danger to campaigns and products to excite consumers. This is an excellent way to garner attention in a unique way that also spurs media attention. Businesses can benefit by marketing themselves or their products with these shock tactics.