The Ruthie Davis 'Robot' sandal finally strutted down the runway as a part of the Ruthie Davis Spring 2011 collection during New York Fashion Week 2010.
These Ruthie Davis 'Robot' sandals feature thick, criss-cross leather straps across the feet in different metallic colors, along with a five-inch thin, metal stiletto heel. Super chic and definitely hot, these Ruthie Davis 'Robot' sandals are sure to rock your world.
Implications - In recent years, the advent and ubiquity of social media have increased the premium placed on individuality and stylistic originality. A brand can capitalize on this by investing in products that are traditional in structure, but wildly different in design. By combining a conventional product with an unconventional design, the product will attract interest from originality-obsessed consumers and fashionistas.
Why This Trend Is Growing
- Individuality
- Opportunity to create products that are traditional in structure, but wildly different in design to cater to the premium placed on individuality and stylistic originality.
- Unconventional Design
- Potential for brands to combine conventional products with unconventional designs to attract interest from originality-obsessed consumers and fashionistas.
- Social Media Influence
- Opportunity to leverage the advent of social media and its impact on fashion to reach a wider audience and promote unique, eye-catching designs.
Industries Being Reshaped
- Fashion
- Fashion industry can explore innovative designs and incorporate them into traditional products to cater to the premium placed on individuality and stylistic originality.
- Footwear
- Footwear industry can embrace unconventional designs to attract interest from originality-obsessed consumers and fashionistas looking for unique and eye-catching footwear.
- Marketing and Advertising
- Marketing and advertising industry can leverage social media influence to promote fashion brands with distinctive and original designs, targeting a wider audience.
