The Ruthie Davis 'Robot' Sandal is Super Hot
Summer Luu — September 17, 2010 — Fashion
References: highsnobette
The Ruthie Davis 'Robot' sandal finally strutted down the runway as a part of the Ruthie Davis Spring 2011 collection during New York Fashion Week 2010.
These Ruthie Davis 'Robot' sandals feature thick, criss-cross leather straps across the feet in different metallic colors, along with a five-inch thin, metal stiletto heel. Super chic and definitely hot, these Ruthie Davis 'Robot' sandals are sure to rock your world.
Implications - In recent years, the advent and ubiquity of social media have increased the premium placed on individuality and stylistic originality. A brand can capitalize on this by investing in products that are traditional in structure, but wildly different in design. By combining a conventional product with an unconventional design, the product will attract interest from originality-obsessed consumers and fashionistas.
These Ruthie Davis 'Robot' sandals feature thick, criss-cross leather straps across the feet in different metallic colors, along with a five-inch thin, metal stiletto heel. Super chic and definitely hot, these Ruthie Davis 'Robot' sandals are sure to rock your world.
Implications - In recent years, the advent and ubiquity of social media have increased the premium placed on individuality and stylistic originality. A brand can capitalize on this by investing in products that are traditional in structure, but wildly different in design. By combining a conventional product with an unconventional design, the product will attract interest from originality-obsessed consumers and fashionistas.
Trend Themes
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Individuality — Opportunity to create products that are traditional in structure, but wildly different in design to cater to the premium placed on individuality and stylistic originality.
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Unconventional Design — Potential for brands to combine conventional products with unconventional designs to attract interest from originality-obsessed consumers and fashionistas.
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Social Media Influence — Opportunity to leverage the advent of social media and its impact on fashion to reach a wider audience and promote unique, eye-catching designs.
Industry Implications
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Fashion — Fashion industry can explore innovative designs and incorporate them into traditional products to cater to the premium placed on individuality and stylistic originality.
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Footwear — Footwear industry can embrace unconventional designs to attract interest from originality-obsessed consumers and fashionistas looking for unique and eye-catching footwear.
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Marketing and Advertising — Marketing and advertising industry can leverage social media influence to promote fashion brands with distinctive and original designs, targeting a wider audience.
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