Russian photographer and designer Gosha Rubchinskiy worked with Topman to bring together the company's new summer lookbook.
Originating from the UK, Topman is known for manufacturing men's clothing that offer class and a spice of quirky character. The company's new summer lookbook exposes just that, with contrasting prints and colors used on its unconventional masculine subjects. A youthful and rebellious vibe shines through in the shoot, which is not much of a surprise considering that the editorial's Russian photographer is well-connected to skateboard culture.
Many of the images feature androgynous-looking models who mix patterns and styles confidently. This includes a casual printed long-sleeve shirt paired with black pleated dress pants and another that shows a model in a simple brown hoodie and hot pink short shorts.
Key Themes Behind This Trend
- Skate-inspired Fashion
- Disruptive innovation opportunity: Creating skateboard-inspired clothing lines for both men and women, embracing a youthful and rebellious vibe.
- Contrasting Prints and Colors
- Disruptive innovation opportunity: Developing unconventional and eye-catching patterns and color combinations for clothing collections.
- Androgynous Fashion
- Disruptive innovation opportunity: Designing gender-neutral clothing that mixes patterns and styles confidently.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Collaborating with photographers, designers, and influencers to create visually striking lookbooks that capture the attention of consumers.
- Streetwear
- Disruptive innovation opportunity: Introducing skateboard-inspired clothing lines that blend fashion and functionality, appealing to urban and youth cultures.
- Photography
- Disruptive innovation opportunity: Collaborating with fashion brands to capture compelling images and visual narratives that reflect the brand's identity.
