adidas EQT and Footpatrol join forces to launch a special iteration of the Running Support '93 sneaker model made for the outdoors. The inspiration behind the range spotlights retro elements with the infusion of 90s themes throughout the model. The EQT, also known as the equipment line was made popular back in the early 90s.
It was known for its minimal design that did not compromise the progressive elements of footwear and apparel. The brand is now celebrating the 30th anniversary of EQT, delivering special silhouettes including the CSG Equipment '91, the Race Walk OG, the Prototype, and much more. The spotlight this time around is the aforementioned Running Support '93, which features mixed suede and mesh materials at the upper in gray, red, pink, purple, and black.
Image Credit: Footpatrol
Why This Trend Is Growing
- 90s-themed Fashion
- Opportunity for fashion brands to tap into nostalgia for the 90s and incorporate retro elements into modern designs.
- Outdoor Footwear
- Opportunity for footwear companies to create specialized outdoor shoes that blend style and function.
- Celebrating Brand History
- Opportunity for brands to mark milestones by launching limited edition products that honor their history.
Industries Being Reshaped
- Fashion
- From streetwear to high fashion, the 90s-inspired trend offers ample opportunity for fashion businesses to create retro design mashups.
- Footwear
- The demand for sneakers that look great on and off the mountain is high, giving shoemakers ample space to blend function, style, and comfort into their designs.
- Sporting Goods
- Sportswear companies can capitalize on the nostalgia for retro apparel and footwear by launching limited edition products that highlight their history.
