'Tracksmith' is a Boston-based company that specializes in subtle running attire. While the majority of fitness clothing comes in futuristic and florescent designs, not everyone wants to stand out when they exercise. Tracksmith provides alternative designs for those who prefer more understated pieces.
Tracksmith is focused on serving the conventional outdoor runner. The company specializes in subtle running attire for those who are more focused on functionality than style. Tracksmith also produces niche products for special types of exercise. For example, the latest release from the company is the 'run-swim-run' short, which is designed specifically for long-distance runners who like to go for a swim halfway through their run.
The brand aims to fill a void in a market that is saturated with neon sneakers and patterned athletic wear.