Boston entrepreneur Jason Jacobs will run Monday’s Boston Marathon in an iPhone suit to promote his iPhone app ‘RunKeeper.’ Jacobs dropped in on an Emerson College social media class, where he asked the undergrads for ideas on how to market his app for runners. This insanely athletic promo was the winning idea.
Naturally, Jason Jacobs will have ‘RunKeeper’ open on the iPhone suit’s ‘screen.’ Check out the ‘making of’ video above, and stay tuned for an update video after the Boston Marathon takes place.
Key Themes Behind This Trend
- Athletic App Marketing
- As seen with RunKeeper, there is a trend towards athletic app creators using unique marketing techniques to promote their products.
- Fitness Wearables
- There is a growing trend towards wearable fitness technology, as seen with the RunKeeper iPhone suit.
- Social Media Marketing for Apps
- Entrepreneurs, like Jason Jacobs, are increasingly using social media classes and professional networks to brainstorm marketing ideas for their apps.
Where This Applies
- Fitness Technology
- The fitness technology industry is constantly innovating, evidenced by products like RunKeeper and other wearable fitness technology.
- Mobile App Development
- Entrepreneurs are increasingly looking towards mobile app development as a means of promoting their products or engaging with consumers.
- Social Media Marketing
- As seen with RunKeeper, there is an increasing trend towards using social media marketing to promote products or interact with consumers.
