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'RunKeeper' Creator Will Run Boston Marathon in iPhone Suit

 - Apr 19, 2009
References: runkeeper & mashable
Boston entrepreneur Jason Jacobs will run Monday’s Boston Marathon in an iPhone suit to promote his iPhone app ‘RunKeeper.’ Jacobs dropped in on an Emerson College social media class, where he asked the undergrads for ideas on how to market his app for runners. This insanely athletic promo was the winning idea.

Naturally, Jason Jacobs will have ‘RunKeeper’ open on the iPhone suit’s ‘screen.’ Check out the ‘making of’ video above, and stay tuned for an update video after the Boston Marathon takes place.