These Ruel Pascual illustrations remind me of the types of daydreams I used to doodle in class, only they're far more sophisticated than anything I was able to produce with a pen and notepad. From retro-looking images of a boy playing with a toy killer whale to a girl frolicking with a bunch of airborne Koi fish, Pascual's creative paintings truly capture the essence and imagination of what it's like to be a kid.
Ruel Pascual is a character animator currently working in San Francisco. He previously worked at such famous studios as Disney, Pixar and DreamWorks, which would explain why his work is of such high caliber and reminiscent of animated feature length films.
Implications - Illustrations which depict whimsical scenarios are popular among consumers because they satiate people's desire for diversions and escapist content. Corporations may consider using comical and hyperbolic illustrations in media campaigns in order to garner consumer attention.